专著推荐 | 表情包作为视觉符号的网络语用：The Semiotics of Emoji

Original 通讯君语言学通讯 2022-06-09

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网络语用离不开表情包的使用，表情包可以辅助文本，更好地传递人际语用意义，避免歧义误解。那么，如何研究表情包的网络话语？如何调查表情包的人际语用效应？如何就此开展系统、严谨的实证研究方法？

通讯君与语言学国际旗舰出版社Bloomsbury合作推广网络话语分析经典读本The Semiotics of Emoji：The Rise of Visual Language in the Age of the Internet

出版时间：2016年11月

作者：Marcel Danesi 多伦多大学符号学荣休教授

ISBN：9781474281980

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内容简介

Emoji have gone from being virtually unknown to being a central topic in internet communication. What is behind the rise and rise of these winky faces, clinking glasses and smiling poos? Given the sheer variety of verbal communication on the internet and English's still-controversial role as lingua mundi for the web, these icons have emerged as a compensatory universal language.

The Semiotics of Emoji looks at what is officially the world's fastest-growing form of communication. Emoji, the colourful symbols and glyphs that represent everything from frowning disapproval to red-faced shame, are fast becoming embedded into digital communication. Controlled by a centralized body and regulated across the web, emoji seems to be a language: but is it? The rapid adoption of emoji in such a short span of time makes it a rich study in exploring the functions of language.

Professor Marcel Danesi, an internationally-known expert in semiotics, branding and communication, answers the pertinent questions. Are emoji making us dumber? Can they ultimately replace language? Will people grow up emoji literate as well as digitally native? Can there be such a thing as a Universal Visual Language? Read this book for the answers.

1. Emoji and Writing Systems
Defining Emoji
Writing Systems
Writing as Social Practice
Stylization
Research Method
2. Emoji Uses
Phatic Function
Emotive Function
Standardization
Ambiguity
Culture-Coding
3. Emoji Competence
General Features
The Emoji Code
Core Emoji
Peripheral Emoji
Compression
4. Emoji Semantics
The Thesaurus Effect
Framing
Connotation
Facial Emoji
Blending
The Power of Images
5. Emoji Grammar
Calquing
Conceptualization
Syntactics
Rebus Writing
Overview
6. Emoji Pragmatics
Pragmatic Competence
Salutation
Punctuation
Other Pragmatic Functions
Some Relevant Questions and Findings
7. Emoji Variation
Cross-Cultural Variation
Usage According to Nation
Cultural Coding
Visuality
Adjacency Pair Variation
Cartoon Style Literacy
8. Emoji Spread
Emoji-Only Writing
Emoji Translations
Emoji in Advertising
Effort
9. Universal Languages
Artificial Languages
Blissymbolics
The Emoji Code
10. A Communication Revolution?
The Global Village
Emoji as Trend
The Future of Emoji
References